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Why Fitness Influencers Matter for Your Health-Related Brand
Establishing a brand culture can be especially tough when the market is saturated with different types of products that deviate ever so slightly. No need for additional bells and whistles, the best...
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4 Content Ideas for Brands Using Malaysian Tech Influencers
Malaysia’s ICT Market is forecasted to grow to USD 36.42 billion by 2028. The current market size is about USD 25.29 billion (Mordor Intelligence) Brands, Marketers and Advertisers, REJOICE! Bringing...
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Branded vs Influencer Content: Differences Explained
“You are what you eat”, the way we consume has an almost direct association with us. Consumers these days do not purchase products, but they invest in brands. A simple example to illustrate is the...
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How Influencers Build Genuine Relationships with Their Audiences
Traditional Marketing adopts a mass media strategy to reach as many people as possible. How Brands could possibly increase their conversion rate is to place ads at likely districts and neighbourhoods...
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User Generated Content: What Is It and How Influencers Can Help
User-Generated Content (UGC) is brand-related content created by your audience. They are not influencer content but posts that are by any regular Joe. However, this does not mean that UGCs are...
View Article5 Long-Term Influencer Collaborations to Consider
Partnerships are great. Long-term ones are even better. For brands, they mean stability. Such partnerships, whether B2B or B2C, are essential to keep brands and businesses running and expanding....
View ArticleSocial Media Influencers vs Traditional Advertising: What to Know
How we are consuming information has evolved and will always be evolving. One thing that has remained consistent is our opinion on word-of-mouth. Long gone are the days in which we move down the...
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Lifestyle Influencer Marketing: Engaging with Authenticity
Lifestyle influencers have become prominent figures in shaping consumer trends and preferences. In Singapore, the influence of lifestyle influencers has grown exponentially, with their ability to...
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Beauty Influencer Marketing: How to Collaborate with Experts
With their considerable sway over beauty enthusiasts, Beauty influencers have established themselves as trendsetters. Their relatability and personability have made them indispensable to brands today....
View Article5 Careful Considerations of Working with Parent Influencers
Parent influencers have risen to prominence as powerful voices in recent times. These influencers share their personal journeys and insights into parenthood. Collaborating with parent influencers can...
View ArticleExclusive – England captain Steph Houghton hopes World Cup heroics can help...
England captain Steph Houghton has told talkSPORT she hopes their World Cup displays can help the Women’s Super League develop into the best across the globe.The Lionesses, despite a disappointing...
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New Year Honours: Tony McCoy to cap hugely successful horse racing career...
New Year Honours: Tony McCoy to cap hugely successful horse riding career with a knighthoodTony McCoy called it an “unbelievable privilege” as he was awarded a knighthood in the New Year Honours in...
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Steph Houghton: Manchester City star hints she could miss World Cup if she...
Steph Houghton has suggested she would sacrifice her England World Cup spot to care for her husband, who has motor neurone disease.Houghton is captain of the England Lionesses and is currently...
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England Women 0-1 New Zealand Women: Lionesses suffer shock defeat on the eve...
England Women were given a World Cup wake-up call as their final warm-up match ended in a shock 1-0 defeat to New Zealand in Brighton.Phil Neville’s Lionesses fly to France on Tuesday with ambitions of...
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Women’s World Cup 2019: Predicted England team to face Scotland in France
England’s World Cup campaign gets underway against Scotland on Sunday, LIVE on talkSPORT.The Lionesses came third in the 2015 tournament losing to Japan in the semi-final before beating Germany in a...
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England 3-0 Cameroon: Lionesses into the quarter finals of the Women’s World...
England have reached the quarter-finals of the Women’s World Cup after beating Cameroon 3-0 in their last-16 match in Valenciennes.On a sweltering hot day, tempers were frayed and emotions ran high...
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England Women team news: Predicted line-up for Lionesses’ side for Women’s...
England Women have the chance to make their third straight semi-final at a major tournament when they take on Norway at the Women’s World Cup on Thursday night – a match you can listen to LIVE on...
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England vs USA: The key Women’s World Cup semi-finals battles, including Lucy...
England are one step away from the Women’s World Cup final but must first get past a strong United States side in their final four clash.Phil Neville’s side made it to the semi-final in emphatic...
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England 1-2 United States: ‘Disrespectful’ Lindsey Horan’s celebration...
Steph Houghton accused Lindsey Horan of being ‘disrespectful’ for interrupting her talkSPORT interview in the wake of England’s Women’s World Cup semi-final defeat by the United States.The US booked...
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Man City vs Man United: First ever professional women’s Manchester derby to...
The first ever professional women’s Manchester derby will take place on Saturday.Man City face newly-promoted United at the Etihad Stadium on the opening day of the 2019/20 Women’s Super League...
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